"Stand In Front" is a campaign and mantra highlighting Altadis U.S.A.'s position as one of the leading companies in the premium cigar industry.

The core ethos of this campaign is geared around the importance of the people in the industry. When we say people, we mean not only our people on the front lines of the business, but also the importance of retailers. We truly value our retailers and place the partnerships and friendships we have built and nurtured along the way as among the most important aspect of our business.

Stand In Front is a movement encapsulating and communicating all of the benefits of doing business with Altadis U.S.A. As the makers of some of the most iconic premium cigar brands in the world (Montecristo, Romeo y Julieta, H. Upmann, Vega Fina, Trinidad, Aging Room and many more), we place a lot of importance on our commercially driven support to increase trade margins for retailers. And as prime examples, we point to our Connect 360 trade program, monthly promotions, keystone margins on most of the portfolio, case discounts, customer orientated sell-out tools, promotions and activations. We have the resources and capabilities to meet the needs of our retailers and their loyal adult consumers. We accomplish this with such things as a diverse product portfolio that appeals to a wider variety of flavor profiles and price-points, and a large sales team footprint across the country that better serves the needs - and support functions - of each of our customers.

Contact Altadis U.S.A. for additional information about the business support services available to our STAND IN FRONT(TM) Partners.