LIVE MUSICAL VERSION OF AWARD-WINNING TV SHOW, “MAD MEN,” A SMOKING HOT SUCCESS WITH MONTECRISTO CLASSIC CIGARS

Montecristo Classic cigars were front and center at one of L.A.’s most talked about entertainment events, the live musical stage version of TV’s award-winning drama, Mad Men. On Monday, October 20th, history was made as cable’s wittiest, sexiest show was audaciously brought to life on the stage of the world famous El Rey Theatre in the heart of Los Angeles. Audience members entered the velvetcovered club to the music of a live big band led by Mad Men’s original composer, David Carbonera. As video screens projected scenes from the TV show, retro-dressed waitresses served cocktails and Montecristo Classic cigars.

Montecristo Classic is expertly crafted at the famed Tabacalera de García with a premium, handselected Connecticut Shade wrapper and the finest, aged Dominican binder and filler tobaccos. It is the pinnacle of the Montecristo portfolio.

Mad Men, depicts the changing social mores of the 1960’s at a high-powered advertising agency. The television drama, which won the 2007 prestigious Peabody Award, as well as the 2008 Emmy Award for Best Drama, delivers the highest concentration of upscale adult viewers on cable. The Mad Men musical revue celebrated the music, style and sharply drawn humor of the series though musical performances and appearances by the original cast, as well as some renowned contemporary artists.

The musical stage version of Mad Men was designed to make viewers feel like they were out on the town with the boys from the show’s Sterling Cooper Advertising. The legendary Montecristo brand, considered the world’s most famous cigar trademark, was the perfect smoking companion to a night of world class Hollywood entertainment.